The Problem
The global pandemic has badly effected UK SMEs, with many businesses struggling to cope with the double effects of a nationwide lockdown and a general downturn in the economy. Added to that some SMEs have been overlooked or aren’t eligible for the Government backed CBILS and BBLS loan schemes.
The Brief
Reach out to UK SMEs and let them know that Bibby Financial Services can help. Let them know that Bibby take a different approach to banks and typical Financial Services companies. That they don’t have to face their financial struggles on their own and that Bibby can support them with finance and so much more.
The Solution
A Google Display Network advertising campaign, supported with a dedicated microsite and targeted email and social media marketing. Our creative solution featured slick animation and imagery that reflected the target audience. A messaging matrix supported the campaign and kept the creative fresh and relevant with multiple iterations and versions.
The Results
The dedicated microsite was inundated with click throughs and enquiries. The subsequent leads generated allowed Bibby to write tens of thousands of pounds worth of business and forge close ties with dozens of new SME customers. The campaign’s success has led to a new version of it being rolled out in September 2021 and new briefs for Good Comms too. Now that’s a success story!
Quote
“They deserve all the plaudits, they always come up with the goods!”
Richard White, Head of UK Marketing, Bibby Financial Services.
