Celebrate good times, come on,

It’s a celebration

– Kool & The Gang

Forget the balloons and the conga line stretching out into the corridor and Dave from accounts manning the turntables at the Christmas party. Let’s talk, instead, about more meaningful aspects of celebrating success.

When you’re working with an agency, do you acknowledge the successful outcomes they bring about with you?

Recognition is a powerful thing – not only its presence but also its absence. Or, from a different perspective, what can go wrong if you take your agency for granted?

Things in Life You Shouldn’t Take for Granted

Marketing agencies and their clients can develop close relationships – it can even start to feel like the agency is an extension of the client’s business. Our marketing agency in Chester thrives on these kinds of relationships.

This is a good thing. The closer you get, the better the collaboration.

But like all established relationships, the parties involved cannot afford to take each other for granted.

Just as agencies need to keep their clients happy, so clients should return the favour by recognising the agencies’ work.

It’s not simply that this exchange is polite and respectful. It’s a highly effective means of creating a positive culture of collaboration.

But what happens if you don’t recognise achievement? Probably nothing immediately shocking or seismic. But it could lead to a gradual distancing of relations, ultimately impacting the effectiveness of working together.

More than a Service Provider

Relationships with marketing agencies aren’t fixed and they can vary significantly. However, these relationships can reveal clients’ attitudes to marketing as a discipline and function concerning their businesses.

Seeing a marketing agency as purely a service provider may imply that marketing is a mere add-on, rather than integrated into core business objectives.

Our view is marketing should be a central part of business strategy and our relationships with clients reflect this.

Having the client’s input and engagement ensures that marketing projects and campaigns stay on track and, crucially, send out positive signals to the agency team.

Recognising achievement is a natural extension of this positive engagement.

The Power of Thank You

Lots of passengers thank the driver when they get off the bus. They don’t have to – the driver would still be driving the bus along the route if they didn’t – but it’s common courtesy to do so. And it might just make a difference to the driver’s day.

Gratitude is fuel. It drives productivity and bolsters relationships.

When we talk about celebrating achievement, it doesn’t need to be all bells, whistles and balloons – the full Kool & The Gang treatment.

It’s about recognition.

Working relationships are person-to-person and everyone likes personal recognition. This is the power of a simple thank you for a job well done.

Good for the Brain and Good for the Workplace

Research suggests that gratitude is good for the brain. Being thanked or shown appreciation connects to feelings of well-being and how we make value judgements.

Increasingly, people are looking for meaning at work. 82% of employees think it’s important to have a purpose. Making employees feel appreciated goes a long way to helping them find this purpose.

A surefire way to show someone your appreciation is to thank them for the work they’re doing.

Gratitude is part of the bedrock for building a positive working environment and growing good relationships with others.

Celebrating Success

We like to do good work and deliver excellent outcomes for our clients. We’re not needy – we don’t automatically expect a pat on the back – but we really appreciate it when our clients thank us.

And, of course, the success isn’t all ours. Without our clients’ trust and input, we couldn’t deliver our very best for them.

Discover more about what we do and how we can work with you. Please get in touch.