Welcome to our blog, where we share our insights and experiences on a variety of topics that matter to us and our community. Here, you’ll find a wealth of information on the latest trends and best practices in our industry, as well as thought-provoking commentary on the issues that impact our world. Whether you’re a seasoned professional or a curious learner, you’re welcome to comment and leave your thoughts. So, grab a cup of coffee, settle in, and have a read.
How to avoid pigeonholing in your marketing career
If you work in marketing, you may have already discovered that changing your career path is often easier said than done.
Optimising AI-Generated Content for Google and Beyond
AI tools and technology are infiltrating every part of a marketer’s job—from data analysis and coding to content creation.
Does direct mail work anymore and how do I go about it?
Direct mail used to be a very popular form of advertising, but it declined in popularity when businesses began to focus on digital marketing instead.
7 Essential Ways to Nurture Creativity with Your Agency Brief
The agency brief is decisive for determining the success of your project. It’s crucial for giving the marketing agency the space to be creative and innovative.
Planning in partnership: How to take your collaboration upstream
The further upstream you take your collaboration, the more effective agency-client relationships become.
5 essential ways to build trust between marketing teams and agencies
How external marketing agencies communicate with in-house marketing departments is critical to successful outcomes.
Will the last marketer left please switch off the lights?
The impact of AI on marketing.
How Many Frogs Do You Have to Kiss?
Are tenders really worth the effort?
Think of Yourself as a Customer
Learning to view creative work from the customer perspective.
Chemistry.
Exploring the chemistry between agency and client.
Who’s driving the bus?
Do it yourself or get someone in, which is better?
Rise of the robots
Is our creativity going to be taken over by artificial intelligence?
DIY vs GSI
Do it yourself? Or get someone in? Let’s talk it out.
Are you in or are you out?
Internal vs External Design and Creative Teams: The Pros and Cons
How Constructive Feedback Supports Client-Agency Relationships
Giving feedback to employees is central to successful organisations.
The Art of Good Communications
Why we allow the client to talk directly to the people who will be dealing with their request.
Advocate To Enemy: ‘I know what you did this summer’
You’d think that brands, in particular those in the tourism sector, would be doing everything in their power to strengthen relationships with their customers.
5 Best Practices for Transparency and Accountability in Client-agency Relationships
Marketing success is built on strong relationships between agencies and their clients. These relationships are strong because they’re partnerships. And the cornerstone of partnerships is trust.
Expelling Agency Myths
Great design and compliance.
Building Personal Relationships at Work: Dos and Don’ts
Relationships are crucial for work – not only our relationships with clients but also the working relationships within our teams.
Friend or Foe? Making Generative AI work for Marketing Professionals
Given the coverage of AI, both positive and negative, we thought it would be a good time to share recent learning experiences to assist progressive marketers in approaching the use of AI in a positive manner.
Celebrate! Why You Should Recognise Achievement in Agency Partnerships
Forget the balloons and the conga line stretching out into the corridor and Dave from accounts manning the turntables at the Christmas party. Let’s talk, instead, about more meaningful aspects of celebrating success.
Are Agency Rosters Enemies of Creativity?
Agency rosters exist to help marketing departments manage creativity.
5 Scary Marketing Stories for Christmas
In marketing, as in life, things don’t always go to plan. Many of us have marketing horror stories to tell. Plus, Christmas is the perfect time for scary tales.
Do you know what Marketers really want?
If you’re a design or creative agency, then you know how important it is to meet your clients’ expectations and deliver high-quality work. But do you know what your clients really want from you?
Friend or Foe? Making Generative AI work for Marketing Professionals
Given the coverage of AI, both positive and negative, we thought it would be a good time to share recent learning experiences to assist progressive marketers in approaching the use of AI in a positive manner.
Keep It Simple Stupid
Ever felt like your brilliant idea got lost in translation as it moved through the marketing process?
Is it time to re-think direct mail?
In our bustling digital universe, where cat videos and memes reign supreme, we’re faced with a dizzying array of channels to reach our audience.
Marketing Managers: Conductors or One-Man Bands?
Have you ever read a job description for a marketing manager in complete disbelief? These days, more often than not, I find myself wondering whether the company recruiting is searching for a unicorn.
Get in touch and we will tell you all about how to get BIG agency thinking with small agency costs. **
